On the back side of cards, is that full color or just black?

All printing at Printkeg is full color. The fronts and backs of cards (and all other products) are considered color sides and the prices reflect that.

Why only full color?

Printing exclusively in full color rather than incorporating black and white printing can offer several advantages, depending on your specific needs and goals. Here are some reasons why full-color printing might be preferred:

  1. Enhanced Visual Appeal: Full-color printing makes images and graphics more vibrant and eye-catching. This can be particularly important for marketing materials, presentations, and publications where visual impact is crucial.
  2. Brand Consistency: Businesses must maintain a consistent brand image. Full-color printing ensures that brand logos, colors, and designs are reproduced accurately and consistently across all printed materials.
  3. Better Representation of Content: Full color provides a more accurate and realistic representation of materials, including detailed graphics, photos, or illustrations. This is important for catalogs, brochures, and art prints.
  4. Perceived Quality: Full-color prints are often perceived as higher quality and more professional. This can enhance the overall perception of your materials and, by extension, your brand or project.
  5. Communication Effectiveness: Color can be used strategically to highlight important information, guide the reader’s eye, and improve comprehension. This can benefit educational materials, instructions, and reports, providing clear guidance to your audience.
  6. Market Expectations: In many industries, full-color printing has become the standard. Full-color materials can meet or exceed customer expectations and stay competitive.